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We also make use of pixel tags. A pixel tag is a tiny graphic or script placed on a website that is not visible to the user. These pixel tags enable us to recognize a user and to place cookies so we can measure campaign effectiveness, optimize campaign performance and to provide more relevant advertising. Pixel tags furthermore allow us to create and identify consumer segments and to select the appropriate ad, based on the consumer segment. We use the following pixel tags:
- Facebook Pixel: You can find more information here.